Design is all around us, in every man-made object and interaction, yet many people identify design as a luxury commodity.  If design was conceived out of a need to refine the quality of our daily lives, why is it often perceived as something for the elite?  With this challenge in mind, a group of Lebanese designers decided to change this misunderstanding of design, and curate an exhibition that reveals the design processes that go into the development of products and services which usually go unnoticed by the consumer including street signs, interiors, mobile apps and cooking utensils.