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Daisy Ginsberg
Better: a complicated relationship to critical design

Alexandra Daisy Ginsberg develops experimental approaches to imagine alternative values around design, science and technology. Daisy explores aesthetics and ethics with collaborators around the world, including scientists, engineers, artists, designers, social scientists, museums and industry. Lead author of Synthetic Aesthetics: Investigating Synthetic Biology’s Designs on Nature (MIT Press, 2014), her PhD research, Better, in Design Interactions at London's Royal College of Art (expected 2017), looks into the powerful social imaginary of “better” and its influence on our lives. Daisy received the London Design Medal for Emerging Talent 2012, and her work has been twice nominated for Designs of The Year (2011, 2015).