Why 1%? Because we refuse the culture of standardization, the relentless quest of the #instagrammable, in a digitized and impersonal world. Because we believe that each building, space, and object is unique. Because we value hand-craftsmanship and seek to combine expert and artisanal competence, to design buildings, spaces, and objects with a purpose, a soul, and a strong identity. Because we believe this is the way forward to provide solutions for the architecture that will become tomorrow’s heritage.