Design Road is a research project started by the Creative Dialogue Association (CDA) in 2010. It was a journey undertaken by International designers and creative professionals from various disciplines to exchange experiences with other creative people and innovators from different countries. The aim was to enhance the design culture in these countries by providing a dialogue between local and international designers and developing and encouraging them to acknowledge the role and position of design in their local culture by understanding its direct role in developing a creative economy that was an integral feature of modern society.

Samer Yamani is a multidisciplinary Designer and Design promoter lives and works in Barcelona , Samer is lecturer and visiting tutor in several European Design Schools such as Elisava Design School, European Design Institute, Barcelona University and Kingston University London. He is also the president of the Creative Dialogue Association (CDA), a private, independent and non-profit association, based in Barcelona, Spain.