To celebrate the establishment of the fashion design program at LAU and to highlight the design department’s interest in contributing to the growth of both fashion and graphic design professions, the design department put together a series of talks for Beirut Design Week 2014. Good design involves craft, effective strategies, and visibility. The four speakers selected for this year’s program; Caroline Simonelli, Mona Hatoum, Hilary Alexander and Esen Carol who were committed to the advancement of design in all aspects, addressed various facets pertaining to the creative industry through their personal experiences in their respective fields of expertise.