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OPENING TALKS AT KED
INNOVATION AS A DUTCH EXPERIENCE BY DAAN ROOSEGAARDE, NETHERLANDS  

Daan Roosegaarde Creative director of the social design lab Studio Roosegaarde, delivers unimaginable technology to the world – in the most literal way. With studios in Rotterdam and Shanghai, he develops innovative, interactive landscapes that are accomplished through the objective of pulling technology ‘out of the screen’ and integrating it into the real world. The key to accomplishing this task, believes Roosegaarde, is his Dutch attitude of artist-entrepreneur, which he considers equal parts “priest and entrepreneur” in order to perfectly merge technology and creativity. Through the creation of social designs that instinctively respond to sound and movement, he is able to pursue the widest possibilities of technological innovation. Roosegaarde is best known for his internationally awarded projects such as ‘Dune’, ‘Intimacy 2.0’ and ‘Sustainable Dance Floor’. Roosegaarde has won the Dutch Design Award, Charlotte Kohler Prijs, and Design for Asia Award and China's Most Successful Design Award. He has been the focus of exhibitions at the Tate Modern, the National Museum in Tokyo, the Victoria and Albert Museum in London, and various public spaces in Rotterdam and Hong Kong.

SUSTAINABILITY IN POSTER DESIGN BY BETTINA RICHTER, SWITZERLAND 

The main focus of Ms. Richter’s talk will be “cultural posters” and the sustainability aspect in poster design. Ms Richter is born in 1964, and experience as an art historian. In her 1996 dissertation she focused on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate in the Poster Collection of the Museum für Gestaltung Zürich, and as curator of the same since 2006. Bettina also lectures at the Zürcher Hochschule der Künste and works as a freelance writer.

FOOD & MATERIAL MATTERRS BY SEETAL SOLANKI, UK 

Seetal Solanki is a Materials Activist and Founder of Ma-tt-er. Ma-tt-er is a research studio, platform and consultancy that explores materials, their past and their future potential within industry and education. Believing that social and positive change can come from integrating sustainable and innovative ways of working with materials and understanding what goes behind making that material. Everything is made of something and our mission is to challenge preconceived behaviours by revealing the potential of all materials. Seetal has worked with companies such as Nissan, Nike, Levi's, United Visual Artists and Stylus amongst many others. Materials have been the underlying thread that has connected all of these experiences together forming what we now know as Ma-tt-er. www.ma-tt-er.org.