Vintage, modern antiques, appropriation art…so many terms that involve time. Design, conceived as a humanistic discipline capable of reflecting on the complexity of the human being, is not limited to shapes, but, in its broad and visionary conception, imagines plausible futures starting from the knowledge of the past. The ‘good design’ necessarily implies a temporal: of reference, of inspiration, of celebration, of foundation. Nostalgia is the emotion that puts us in relation to the complexity of private memories that become a matter of collective memory. Whether it is a game of quotes, an indefinite yearning for another happy time, nostalgia in the project is an archetype, return, association. It is not plagiarism or easy trade when it is authentic, nostalgia generates design full of stories and meaning. Through a series of examples taken from the recent Milan design week, we analyze the role of nostalgia in the design world.

Diletta Toniolo is journalist-publicist who writes for various international design, furnishing, architecture and art magazines. She is also a researcher and lecturer at the Istituto Europeo di Design (IED) in Milan – where her main focus lies in Contemporary Furniture production, History of Architecture and Design, Contemporary Arts, and Italian Design System and Trends. She is involved in the realization of several design exhibitions in Italy.

Registration: https://ihjoz.com/events/4757-nostalgia-and-project-by-diletta-toniolo-talk